[关键词]
[摘要]
以城市轨道交通公共空间文化与视觉传播的关系为切入点,阐述城市轨道交通公共空间文化是对城市文 化的继承和发展,视觉传播是城市轨道交通公共空间文化传播的重要途径,城市轨道交通公共空间文化是视觉传 播的内在核心。对视觉传播存在的核心问题和建构原则进行分析,结合具体案例揭示视觉传播的两点建构策略: 其一是视觉传播路径的整合化,其二是视觉传播范式的多元化。最后,提出以数字虚拟现实技术为发展趋势的视 觉传播形式,对未来建构具有地域性城市文化特色的城市轨道交通公共空间具有重要的意义。
[Key word]
[Abstract]
This paper discusses the relationship between urban rail transit’s public space culture and visual communication. It states that the urban rail transit’s public space culture means inheritance and development of urban culture, in which visual communication plays an important role. The core problems and construction principles of visual communication are analyzed, and two construction strategies are revealed with specific cases: the integration of visual communication paths and the diversification of visual communication paradigms. Finally, visual communication, with digital virtual reality technology as the development trend, is proposed. This study has great significance for the future construction of urban rail transit public spaces with regional urban cultural characteristics.
[中图分类号]
U231
[基金项目]
国家自然科学基金项目(52078027)